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Social Proofing

Social Proofing is the process of using the network or social contacts of a citizen to verify their age attribute.

It is sometimes known as ‘crowd proofing’. It is a process whereby a citizen’s age can be Categorised or Estimated by reference to confirmation by their crowd of contacts or by algorithms linked to analysis of the social or network activity of the citizen.

How do we test Social Proofing?

Our Test Engineers can analyse the algorithms used to undertake Social Proofing.

What jurisdictions are Social Proofing applicable to?

Worldwide

What standards, laws or regulations apply to Social Proofing?

Social Proofing is highly invasive, as it requires access to social connections, friends, networks and contacts; requires information both about the subject and about their connections. The algorithms can make bias assumptions or treat unequal social networks as alike.

How do I get our Social Proofing approach tested?

The first stage of gaining certification for your system is for us to undertake an Application Review in accordance with the requirements of ISO/IEC 17065:2012. There is no fee for the completion of an application review.

During the application review:

  • Define the scope of certification;
  • Confirm the means available to perform all evaluation activities;
  • Confirm our competence and ability to perform the certification activity;
  • Confirm a plan for audit and evaluation;
  • Provide an Estimated Fee for our Certification Services

Useful information about social proofing



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Our state-of-the-art app enables our test purchasers to capture live, geo- coded, time stamped results providing instant feedback on age check performance.

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We have hundreds of vetted, trained test purchasers available to undertake visits to client premises.


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